The world is changing at an accelerating rate, especially this year. Starting in January, the spread of the new crown epidemic has expanded from domestic to foreign countries. Finally, the domestic epidemic has subsided, but news of the second wave of the epidemic is coming from abroad. European countries have taken measures to prevent internal infections.

The textile industry is also in trouble like other industries.

From the perspective of foreign trade, due to the large uncertainty in the development of the domestic epidemic, many foreign retailers worry that Chinese textile manufacturers may further delay delivery. Therefore, old orders are cancelled, new orders are not dared to be placed, and clothing inventory is urgently needed. After digestion, overcapacity in weaving mills and insufficient consumer demand, the textile industry has seen a wave of reshuffle of the survival of the fittest.

For China’s textile industry, which relies heavily on offline transactions and the international market, the situation of "limited domestic trade and obstacles to the recovery of foreign trade" in the post-epidemic era is particularly serious. All textile people are looking for a new breakthrough. .

Functional textiles become market "darlings"

Clothing innovation starts with materials

The market consumption structure is constantly changing, and the concept of healthy and ecological life is gradually gaining popularity. The development of fabrics will certainly follow this trend. Comfortable, renewable, environmentally friendly, low-carbon multifunctional fabrics are more popular in the market. The application of functional fibers and finishing technology reflects people’s pursuit of a comfortable and convenient lifestyle and the protection of their own health and safety. The added value of fabric products, and the phenomenon that functional fabrics have become the darling of the times has become more and more obvious.

For a clothing designer, in addition to the design itself, the choice of fabric is also very important for a good garment. The choice of appropriate fabric can make the design more effective. This year's sudden epidemic has caused the apparel industry to undergo a major industry reshuffle, and the fabric market has also suffered "unbearable weight". The global fabric supply market has also undergone significant changes and shakes. Many international brands have carried out scientific research and innovation in fabric materials, advocating environmental protection and practical characteristics.

In the field of basic consumer goods, the “increasing needs of the people for a better life” in the textile and apparel industry are mainly manifested in consumption upgrades and changes in demand: the consumer demand for “technology content”, “fashion style” and “green environmental protection” is increasing. Improving variety, quality satisfaction and brand recognition is the direction of the industry's efforts.

The development of clothing design starts from the innovation of fabrics, and the innovation of fabrics starts from the innovation of textile materials. Promoting the development of the fashion industry is first of all, of course, fiber, and secondly, imagination and creativity based on fiber. The third is design. The feeling that materials give people is never intuitive, but they have always constituted our world. It seems that all products that change the world are inseparable from the development of new materials.

2020 latest sportswear trend report

Shaping, yoga, fashion, etc. become the three major keywords

The sportswear market is about 300 billion yuan. In recent years, the compound growth has exceeded that of children's clothing, close to 20%. It is the fastest growing apparel industry segment. Other listed apparel companies are basically facing the impact of consumption iterations in 2019, with revenue and profit growth slowing or even significantly declining, while sportswear brands are experiencing rapid growth in all categories and channels.

Product upgrades and high-end brands are important reasons. The lower driving force is the country’s emphasis on sports, the introduction of various policies, and the corresponding running, fitness, cycling, swimming, ice and snow sports and other sports population base. Rapid improvement, so sportswear still has a good growth trend in the long term.

Sports and fitness will become the main components of the life of the general public. The functional requirements of sports clothing are more concentratedly reflected in moisture absorption, quick drying, elasticity and light weight. Outdoor sports have special needs for anti-ultraviolet, moisture absorption and breathability, while being waterproof and mosquito-proof.

Shaping tights are more popular

The British fashion shopping search platform Lyst recently released the "2020 Sportswear" report. According to Lyst data, consumers are still very concerned about sportswear this year: Since the beginning of this year, searches for sportswear on the Lyst platform have increased by 59%. The report shows that consumer demand for leggings has been high, and searches for leggings on the Lyst platform have increased by 15% since the beginning of January this year.

The Lyst platform sold an average of 35 sports leggings per hour, and the average consumer spending on leggings by users increased by 17% year-on-year. According to Lyst data, in the past three months, the search volume for keywords such as "shaping" and "lifting" has increased by 392%.

In addition, consumer demand for high-waist leggings has also continued to increase, with search volume increasing by 65% year-on-year, reaching a record high. At the same time, Lyst also found that consumer demand for bodysuits is also increasing: in 2019, consumer demand for bodysuits and dance wear has increased by 83%.

Yoga clothing is more popular

Yoga is becoming more and more popular, and more and more people are posting yoga photos on the mobile social application Instagram. Some yoga clothing brands have begun to create new yoga clothing, so that yoga clothing is not limited to fitness places, but also suitable for daily life.

The report shows that animal prints, bold patterns and smooth monochromatic patterns, as well as brands such as Lululemon and Beyond Yoga are all sought after by consumers in 2019. Lyst expects this trend to continue this year: since the beginning of January this year, searches related to the above products have increased by 38%.

According to Lyst data, sales of yoga peripheral products on the platform have increased by 42% in the past two years. During the period, searches for "yoga tights" increased at a rate of 36% per month. More than 32% of sportswear consumers pay more attention to colors when choosing yoga clothing. The more popular colors are: light blue, baby pink, lavender, beige and white.

Sportswear is more fashionable

As the boundaries between fitness and daily wear become increasingly blurred, sportswear in the future will be both fashionable and functional. Consumers are increasingly demanding tights with zippers and pockets. In the past three months, searches for tights with pockets on Lyst users increased by 180%, and searches for tights with zippers increased by 76%.

In addition, consumers' demand for fashionable sports tights is also increasing. Since November last year, searches for black coated leggings have increased 250%. In December last year, American actress Jennifer Lopez wore a pair of metallic rose gold yoga leggings. In the following 24 hours, searches for metallic leggings products increased by 33%.

In addition, consumers are paying more and more attention to color matching. In the past three months, searches for black, burgundy red, and turquoise have increased by 71%; bright neon colors have also begun to be sought after, pink Search volume for has increased by 61%, and search volume for yellow has increased by 55%.

Post-epidemic era

Sustainable fashion change is imperative

In the post-epidemic era, new consumer demand is being formed, and the construction of a new consumption structure is accelerating. People are paying more and more attention to maintaining a healthy and strong body, and to the safety, comfort and environmental sustainability of the clothing itself. The epidemic has made people more aware of human fragility, and more and more consumers have more expectations for brands in terms of environmental protection and social responsibility.

Consumers are more willing to support the products they like and value, and they are willing to understand the stories behind the products-how the product was born, what are the ingredients of the product, etc. These concepts will also further stimulate consumers and promote their buying behavior .

In recent years, sustainable fashion has become one of the main development trends that cannot be ignored in the global apparel industry. As the world's second most polluting industry, the fashion industry is eagerly looking forward to joining the environmental protection camp and seeking development and transformation. A "green" storm is coming, and sustainable fashion is on the rise.

Adidas: announced the full use of recycled polyester fiber in 2024! Reached a cooperation with the sustainable brand Allbirds to explore the development of renewable materials;

Nike: The sustainable footwear series Space Hippie will be officially released on June 11, using recycled materials;

ZARA: Before 2025, 100% of all products of the group including Zara, Pull & Bear and Massimo Dutti will be made of sustainable fabrics;

H&M: By 2030, 100% use of recycled or other sustainable materials will be achieved;

Uniqlo: launches down jackets made of 100% recycled materials;

Gucci: Launched Gucci Off The Grid, a new series focusing on environmental protection;

Chantelle: French underwear brand Chantelle will launch a 100% recyclable shou bra in 2021;

32 fashion giants around the world have established the Sustainable Fashion Alliance. The G7 summit in August 2019 is a new start for the fashion industry. French President Emmanuel Macron invited 32 companies from the fashion and textile industries to Elysée Palace. The strong scale of the alliance is a milestone. Members include companies and brands in the luxury, fashion, sports and lifestyle sectors, as well as suppliers and retail. Quotient. The above-mentioned companies, brands, suppliers and retailers have formulated a set of common goals for themselves in the form of "Fashion Industry Environmental Protection Agreement".

It can be seen that sustainable development will be the theme of the future, whether it is foreign or domestic, and sustainable development depends not only on the promotion of national policies, but also on you and me. New materials are precisely made by the textile industry in response to the development of the times. The cornerstone of change. It can be said that without the intervention of new materials, countries cannot promote sustainable economic development, brands have no products to implement environmental protection concepts, and consumers have no means to help new development.

The market is changing rapidly, and a blue ocean is coming.