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Sustainable materials are coming to market sooner than thought... Dec 14, 2021


In the 1970s and 1980s, wearing polyester clothes was either the richest man in the village or the flower in the village. Nowadays, wearing petrochemical materials makes me feel guilty inexplicably.

Carbon emissions

Water pollution

Landfill incineration...



Sustainable alternatives to petroleum-based materials are gaining momentum

While you're still complaining about the market

While you're still blaming young people for not being productive

While you're still basking in yesterday's accomplishments...

You're out. You're out early if you don't admit it

Development has always belonged to the pioneers

Sustainable development has been a continuous pioneer

Sustainable materials lead the future

Sustainable leather

All leather is a by-product of the food industry to ensure that no animal is killed for leather alone. Most leather is tanned using natural oils and vegetable dyes, which are safer for people and the environment.

Banana plant fibre

Developed by QWSTION, Bananatex®, the world's first durable waterproof fabric made entirely of banana plant fiber, is a new material with high technical content, which can be widely used in clothing and home furnishment fields.

Sustainable fashion covers the comprehensive application of diverse technologies such as humanity, nature, science and business. The global fashion industry is making efforts for the cause of human well-being. Switzerland is undoubtedly the best country in Europe to balance economic development with environmental protection. The concept of "sustainable fashion" has influenced researchers, manufacturers, designers and even consumers in this industry. LaModeenVert Switzerland sustainable fashion exhibition, supported by the Shanghai office of the Swiss cultural foundation, will be held in guangzhou, guangdong province from December 11, 2021 to January 5, 2022.

In this event, the Shanghai office of the Swiss Cultural Foundation brought five representative fashion brands to discuss and exchange the future of sustainable fashion between China and Switzerland. The exhibition will comprehensively introduce Switzerland's efforts and achievements in sustainable fashion development in recent years from the perspectives of researchers, manufacturers, designers and consumers.

During the exhibition, the organizer "Yunentropy Low Carbon" and the co-organizer "Zhle Art" and "Factory Inspection Home" will integrate various resources from Guangdong, Hong Kong and Macao. At that time, fashion industry association colleges, enterprise brands, inspection institutions, foreign trade factories, designers and artists representatives will gather in Huacheng to promote a sustainable fashion future between China and Switzerland.

Explore the development history of sustainable fashion from four dimensions

At the same time, another chapter of the exhibition will comprehensively introduce the efforts and achievements made by Switzerland in sustainable fashion development in recent years in the form of pictures and pictures from the four dimensions of researchers, manufacturers, designers and consumers:



At the same time, another chapter of the exhibition will comprehensively introduce the efforts and achievements made by Switzerland in sustainable fashion development in recent years in the form of pictures and pictures from the four dimensions of researchers, manufacturers, designers and consumers:

In the research chapter, Haelixa's digital traceability program from ETH Zurich tracks the fashion industry's raw materials from farm to retail, accelerating the global shift to transparent consumer goods supply chains. Through SilkMemory, an online museum at the University of Lucerne, the public can learn about the rise and fall of the Swiss silk industry, and promote a more sustainable way of thinking by reviewing the textile treasures of the past.






In the Maker chapter, SwissFlax, nominated for the Swiss Green Business Award 2021, seeks to bring the production of fabric materials back to Switzerland and reduce carbon emissions by reducing the logistics chain. Developed by QWSTION, Bananatex®, the world's first durable waterproof fabric made entirely of banana plant fiber, is a new material with high technical content, which can be widely used in clothing and home furnishment fields.





In the chapter of designers, a number of designer brands, including AfterWorkStudio and JacquelineLoekito, cover the four sustainable exploration directions of up-cycling, process regeneration, sustainable leather, fashion seasonless & asexual. Swiss designers showcasing a younger generation are increasingly focusing on the sustainability of their brands. To care for the environment, the earth, life and workers, and regard this as the mission of designers.





In the consumer chapter, it introduces the current concerns of Swiss society and consumers for sustainable fashion, such as sustainable logistics in online shopping, reuse of second-hand clothing, support for local manufacturing, etc., which are all sustainable consumption practices worth thinking about.

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