"After the epidemic is over, what do you want to do most?"

Faced with this topic, many people choose to travel together and embrace nature. Outdoor sports with multiple attributes such as physical education, tourism, leisure and social interaction have become the best choice. With the continuous development of outdoor sports, the former niche sports have not only become an important form of people's physical fitness, but also become fashionable. In the new direction of leisure and leisure, outdoor sports such as mountaineering, diving, and skiing have become popular social choices for young people.

Inspiration event

1. After the end of the SARS epidemic, China's outdoor sports bottomed out and once ushered in the "blowout period" of ten years of rapid development. Chart 1 shows the total amount of outdoor retail data in China from 2010 to 2018. The market size of the outdoor products industry has grown rapidly from 300 million in 2002 to 14.5 billion in 2012. After that, it is a period of industry adjustment. Despite the slowdown in industrial growth, my country’s outdoor sports population shows the characteristics of universalization, and people buy outdoor products The unit price and consumption input of China have continued to rise. The outbreak of the new crown epidemic is sudden, and good fortune lies. Under the pressure of the epidemic, the integration of online and offline has accelerated. With the boom in outdoor sports consumption after the epidemic, the outdoor sports industry will once again usher in a new trend of development and realize industrial transformation And consumption upgrade.

2. Under the epidemic situation, Medicom Toy cooperated with Japanese pharmaceutical company Cleverin and design studio Nendo to develop an antibacterial BE@RBRICK toy.

3. Vollebak's new "all-metal" jacket is woven with copper wires over 11 kilometers, made of 65% copper, soft, plastic, highly waterproof, windproof and breathable, and equipped with a wool lining, the most important It has antiviral effect.

4. At THE NORTH FACE in Munich, Germany, under the windproof fabric, the aluminum-plated filler tube was used to achieve the ultimate ultra-light warmth and breathability.

5. The fashion brand KRAKATAU has launched a thin film windproof jacket made of graphene, which can help control the wearer's body temperature through its unique thermal conductivity.

Tear-resistant modular fiber

Lightweight, feather-proof, and recyclable man-made fibers have become the mainstream. The material is not basic. The fabric is mainly made of recycled nylon. The key fabric adopts a modular lightweight plaid design. Biomass man-made fibers and polyamide are completely biodegradable. The feather-light fabric is made of a single material, so it is easy to recycle completely. It is recommended to upgrade the wrinkle-proof or seersucker structure that takes into account technical performance and aesthetics. It is not only functional, but also presents interesting visual effects. It is also suitable for sportswear and fashion-forward items.

Anti-virus and anti-bacterial metal fabric

Inorganic active metals such as silver, zinc, copper, titanium, magnesium, gold, etc. originally used for medical treatment have antibacterial effects and are relatively safe to the human body. When exposed to moisture or sweat, the metals inhibit bacteria by releasing ions. Silver is often used in clothing. Cotton and silk are particularly suitable because of their hydrophilic and porous properties, which are easily affected by bacteria. Copper used for medical care has excellent antiviral, antibacterial, antifungal and antiallergic effects. Its ability to kill viruses within a few minutes makes it a potential trump card for antiviral protective fabrics. For details, please refer to: vollebak's newly developed all-metal "copper" jacket; HeiQ's highly washable silver and bio-based deodorant fabric innovations, including HeiQPure and HeiQFresh; Microban's SilverShield technology; sportswear brand Macron's Fulgar developed Q- SKIN yarn; X-STATIC technology used in Lululemon's Silverescent product line: yarn fiber injected with 99.9% pure silver, etc.

Carbon compound

Activated carbon cloth was first invented by the British Ministry of Defense to create chemical protective clothing. It has the characteristics of ultra-light strength, durability, conductivity, UV resistance and toxin absorption. Carbon has the functions of improving the electrical performance of the human body, promoting blood circulation, supplying oxygen to cells, enhancing exercise endurance and reducing muscle fatigue. It has great potential in the category of sportswear. It is said that the amount of carbon dioxide produced by processing coal into carbon fiber is much lower than that of burning coal. Charcoal is "activated" at high temperatures, and nanoparticles are embedded in the fibers. Strength and conductivity make graphene ideal for innovative brands such as Vollebak, which launched "the world's first graphene jacket" in 2018. The membrane coating is made of graphene nanosheets and polyurethane, and is fused to the nylon on one side of the jacket, which can be worn on both sides. And Hotsuit's development of food sweat suits with graphene coating and fashion brand KRAKATAU continues to use its famous "graphene" clothing technology to make the brand's clothing items stand out in the fashion industry.

Insect repellent fabric

Global warming has caused global temperatures to rise, and more and more regions are approaching tropical climates. Mosquito-borne diseases such as malaria, dengue fever and yellow fever have caused about 1 million deaths globally each year. This foreseeable threat brings survival protection business opportunities to the upward sales of daily clothing. The protective fabric has been used in outdoor hiking equipment, military uniforms, tents, mosquito nets and indoor textiles, and is especially suitable for outdoor clothing in mosquito areas. , Travel wear and clothing. Synthetic insect repellents such as DEET are quite effective, but plant-based preparations such as citronella, eucalyptus, and geranium are less toxic natural alternatives. Its efficacy may not be as long as chemical agents, but microencapsulation can slow down the release rate of active ingredients, thereby obtaining longer effects. Although it is purely natural, it is still necessary to monitor the concentration level to avoid the same toxicity as chemicals. For details, please refer to: CotwsoldOutdoor's brand Ayacucho uses permethrin (derived from pyrethrum) in its anti-mosquito VitalProtection technology, and outdoor brand Rohan also applies this ingredient; Craghopper's NosiLife anti-insect clothing can resist 90% of mosquito bites; , The high mechanical strength of graphene makes it very suitable as an insect repellent, the material has bite and puncture resistance.

Combination of goods

Products should mainly take toughness and durability as the primary considerations, and combine functionality and flexible design. The volume jacket provides warmth, and it is recommended to use a single fiber soft shell fabric and matte texture to create a refined minimalist appearance. At the same time, the clothing matching system is very important. The combination of layered modeling with multi-pocket hidden design and protective structure also takes into account the comfort and protection of the wearer. It is recommended to use environmentally friendly fabrics as the bottom layer for insulation, which is an environmentally friendly and animal-friendly choice. In addition, clothing accessories play an extremely important role in outdoor sports, and a sound product structure should be established.